A logo that defines innovation.

FlyRender approached us with a clear goal: evolve their visual identity to better reflect their advanced technology and premium service offering.

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Step 1: Moodboard

To set the tone, we crafted a focused moodboard highlighting key design directions:

• Structured, dark color palette
• Aerial and drone-inspired visual geometry
• Bold layouts with minimalist restraint
• Sans-serif typography with a digital edge

This helped align early ideas and gave us the clarity to move forward confidently.

Step 2: Logo Concepts

We explored multiple combination mark concepts (text and icon):

• A grid-based wordmark with strong structural rhythm
• A layout hinting at navigation systems and 3D render workflows
• A drone-inspired symbol subtly integrated into the “Y” of FlyRender

The third concept stood out and was refined to improve proportion and visual balance. It became the final choice.

Step 3 – Icon and Brand Assets

Alongside the main logo, we developed:

• A simplified logo icon for social platforms
• Illustration and UI-compatible graphics
• High-resolution export files (.png, .svg)
• Flexible layouts for web, print, and pitch decks

The Outcome

FlyRender now presents itself with a streamlined and modern identity. It’s confident, scalable, and built to work across digital and offline platforms.

This rebrand positions them as a reliable and forward-thinking partner for visual and spatial solutions.